Enterprise Marketing & Communications Executive
Jill
McCarthy
McCarthy
Driving meaningful results through the leadership of brand strategy and high-impact initiatives.
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Current Location
Washington, D.C. - Metro Area
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Experience
18+ years
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Interests
Travel, Documentaries and Impromptu Kitchen Dance Parties
About Me
Hello! I'm Jill. My career is woven together by unique partnerships and creative initiatives. As a trusted interdisciplinary colleague, I successfully move among departments as a value-add of thoughtful leadership and informed collaboration. I am inspired by the grit of local artisans and culinary aficianados who reset the needle of the subculture. While also relishing in the analytics that result from carefully crafted target audience campaigns. I’m eager to partner, to challenge, to deliver.
My Projects
A collection of my most recent projects.
Partnerships and Collaborations
My Resume
A Jill of all trades. I seamlessly move among various disciplines and serve as a subject matter expert, setting pace with the big picture. Always testing. And finding motivation in failing forward.
SKILLS
WordPress
60%
Meta
70%
Mailchimp
70%
Storytelling
90%
Data Analytics
80%
SEO & SEM
70%
AREAS OF EXPERTISE
Brand Development
Mix thoughtful social listening and data insights to establish and evolve exciting new brands designed to spark interest and align business growth goals.
Public Relations
Invigorate earned media strategy through compelling, news-worthy pitches and on-trend content that bridges traditional and new media mediums.
Social Media Strategy
Curate authenticity by leverage community engagement with robust growth goals, focused on meaningful measurables.
Cross-Discipline Leadership
Thoughtful and meaningful engagement with fellow subject matter experts as a means to establish and exceed business goals and corporate deliverables.
EDUCATION
2010
Master of Business Administration
University Of Maryland
2003
Bachelor of Arts Degree in Education Policy and Reform (Minor in Philosophy)
The Catholic University Of America
BOARD AFFILIATIONS
2017 - Present
Visit Montgomery
Executive Committee Co-Chair Visit Montgomery, MD is the destination marketing organization for Montgomery County, Maryland – located just north of Washington, DC.
2009 - 2011
Manna Food Center
Executive Committee Secretary Manna's mission is to end hunger through food distribution, education, and advocacy.
EXPERIENCE
2022 - Present
Federal Realty Investment Trust
Senior Director, Marketing and Customer Development
Promoted to bolster the visibility of a regional portfolio of 6.9 million square feet of mixed-use real estate. Leads the vision, strategy, and execution for all facets of marketing in the high-end retail, best-in-class restaurants, luxury residential, boutique hotel and office markets.
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2016 - 2022
Federal Realty Investment Trust
Director, Marketing and Customer Development
Established a future-forward plan to bring a multiphased project from launch through land, including the on-boarding of critical path partnerships and best practices for an audience of 1M+ customers. Elevated the brand voice of the neighborhood development, and created new brands to support the growth of the residential and office portfolios.
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2011 - 2015
Whole Foods Market
Regional Director, Mission and Purpose
Promoted to author and distribute internal communications to executives and 10,000 team members in eight states focused on the company’s corporate social responsibility commitment and initiatives at the regional, national, and global levels.
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2006 - 2011
Whole Foods Market
Team Leader, Marketing and Community Liaison
Orchestrated and executed regional and national marketing and community engagement programs across print, radio, television, and social media channels, with accountability for budgets, staffing, events, and promotional collateral.
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